Option two. After the website.
What happens after the phone rings.
You're on a job, in a shoot, or under a car when the call comes in. The form lands while you're driving. This option makes sure every one of those people hears back, and that the estimates you send don't sit forgotten.
Website first
This gets added once the website is live
Follow-up points people back to your website, so the website has to be worth pointing at. That's why it comes first. Once the site is doing its job, this is the next thing worth paying for.
If you haven't got the website yet, start there. It's a free demo and a ten-minute phone call.
What changes
The four ways a good lead goes quiet
Each of these is normal for a busy service business. None of them has to cost you the job.
Missed calls
Right now
You can't answer while you're working. The caller gets voicemail, doesn't leave one, and rings the next name on the list. You never knew they called.
With follow-up in place
A missed call gets a follow-up right away, so the caller knows you saw it and will get back to them. You get a note of who called, and the lead stays yours to win.
Slow replies to forms
Right now
A form comes in Saturday morning. You see it Monday. By then they've heard back from someone else.
With follow-up in place
A new lead gets a reply within minutes, any day, before you've had a chance to look. It says who you are and that you'll be in touch personally.
Estimates nobody chased
Right now
You did the site visit, sent the quote, and got busy. The customer got busy too. A month later it's still sitting there, and neither of you brought it up.
With follow-up in place
Open estimates get followed up on a schedule you set. The quote you sent last week gets a polite nudge instead of going cold.
No reminders
Right now
An appointment gets forgotten and you're driving to an empty house. Or a customer meant to call you back and never did.
With follow-up in place
Appointments get a reminder the day before. People who said they'd get back to you get a check-in, so the door stays open.
One lead, one day
What follow-up actually does
An example day. Times and names are made up.
One place
Every lead in one list you can see on your phone
Who reached out
Calls and form submissions land in one list with the name, the number, and what they asked for.
Whether anyone has replied
You can see at a glance who's heard back and who's waiting, so nobody slips through on a busy week.
What's still open
Estimates out, appointments booked, jobs to follow up. The list is the to-do list, and it doesn't forget.
What it looks like
One list, on your phone
Sample leads, not real customers.
The app
The app on your phone
Everything here lives in one app on your phone, called LeadConnector. It is the app behind a lot of agencies, and I set it up so you never have to. When a new lead comes in, your phone tells you. Open it and the lead is already in the list with what they asked for and what has happened since.
You can reply from the app, book them onto your calendar, mark the job done, and see every review as it lands. If you would rather stay out of the app entirely, that works too; I can run it for you and just call when a lead needs a human.
What it isn't
It doesn't pretend to be you
Every automatic reply is written in plain words and says that you'll follow up personally. It's a first response, not a conversation. The point is that nobody who contacts you gets silence.
Anyone who asks to stop hearing from you stops, immediately and for good. And it sits alongside whatever you already use to run the jobs. It doesn't replace a scheduling system that's working.
Next step
Have the website already? Then this is a ten-minute conversation.
Call or email and tell me what's going quiet, whether that's the calls, the forms or the estimates. I'll tell you what would change and what it costs.
Questions about lead follow-up
Do I need the website first?
Yes. Follow-up sends people to your site, and it has to be worth the visit. The website is the first option for a reason.
Will my customers know the first reply is automatic?
Yes. It's honest about being a first response, and it says you'll be in touch personally. People don't mind a quick acknowledgement. They mind silence.
Can I turn parts of it off?
Yes. If you don't send written estimates, that part isn't set up. It's built around how your business actually runs.
Does it replace what I use for scheduling?
Not if that's working. Follow-up sits alongside the system you run the jobs with.
What does it cost?
Simple monthly pricing, added to the website plan. The number depends on what you need, and that's a phone call.